Because beer is more
than a beverage.
It's a conversation piece.
There are other apps out there with more features that hit the widest possible target, and I respect that. This app is meant to do a few things perfectly: find and maintain a library, or "journal", of preferred brews and discover where to find them when they are ready to buy. The problem with other apps is they easily become bloated, so the problem was how to keep the app incredibly clean and simple so the beer is what stands out.
After sifting through our user personas and asking them questions, we had a better idea of what they'd like to see in an app like this. Initially, the app was going to be about purchasing beer and having it delivered to their houses. However, users brought up that it could be dicey legal territory. Not to mention, very expensive. So, the core directive of the app altered to a discovery and journal core function.
After establishing a rough idea of how the app will flow, I began building out quick digital wireframes to give me a more accurate look at how the app will work practically. All the while keeping in focus the user feedback I'd already received.
Below are highlights of specific segments of the app. The specific segments are the discovery screens, the journal, and the
beer-finding screen. For a more complete experience, revisit the prototype above. If you click on the screen it should begin your tour.