Because beer is more
than a beverage.
It's a conversation piece.
There are other apps out there with more features that hit the widest possible target, and I respect that. This app is meant to do a few things perfectly: find and maintain a library, or "journal", of preferred brews and discover where to find them when they are ready to buy. The problem with other apps is they easily become bloated, so the problem was how to keep the app incredibly clean and simple so the beer is what stands out.
Juliet just started her brew journey and is still largely finding where her taste is. She hates the intricate synonym based style names such as IPA and EPA. She works mainly as a receptionist and organization specialist and likes to hang out after work with her friends. She’s known as a bit of a free spirit. Juliet one day wants to be able to order beer for entire work parties and be a big hit. Hates when her fiance talks to her about full bodied hops and citrusy undertones.
After a long day of solving other people’s problems Thomas just wants to sit back and enjoy a beer. He enjoys beer both socially and for it’s taste (non-socially). His friends and him all have a passionate rivalry and seek to one up each other with unique brews from all over the world. Someday he’d love to brew his own microbrew. He has even convinced his buddies that a beer vacation to Oktoberfest in Munich, Germany. He takes pride in his beer knowledge.
After sifting through our user personas and asking them questions, we had a better idea of what they'd like to see in an app like this. Initially, the app was going to be about purchasing beer and having it delivered to their houses. However, users brought up that it could be dicey legal territory. Not to mention, very expensive. So, the core directive of the app altered to a discovery and journal core function.
After establishing a rough idea of how the app will flow, I began building out quick digital wireframes to give me a more accurate look at how the app will work practically. All the while keeping in focus the user feedback I'd already received.
Below are highlights of specific segments of the app. The specific segments are the discovery screens, the journal, and the
beer-finding screen. For a more complete experience, revisit the prototype above. If you click on the screen it should begin your tour.